PRAZONE

Many people know how to find the right search engine optimization (SEO) company for their business. And many articles also describe how to find the best SEO and how to "manage" them. Because after all, you can't trust an SEO, right? One thing that isn't talked about that much is the other side: to get a successful SEO project going, you need to find the right SEO to do the job for you. But once you've found that great SEO, it's easy to screw up the project. And I don't mean by the SEO provider, but by you, the client. So below find the rules you have to know before you should allow yourself to be an SEO client. Be Honest Being honest toward your SEO is one of the, maybe even the, most important matter when you're hiring one. If you "hide" things the SEO will never be able to make your sites rank. I've seen many cases of clients who didn't tell their SEOs they had a penalized domain. You have to tell them right at the start...

Truly measuring and analyzing the impact of social media efforts has been a difficult, time intensive process that often leads to more questions than answers. Why? Because a true social media analytics tool doesn't exist. Yet. This means we're left pulling data from multiple sources in an attempt to cobble together a way to analyze our social data that we hope will provide the insights necessary to evaluate the success of our social media efforts. If you've tried to do this on your own, you know the headaches involved with compiling data from Facebook Insights, YouTube Insight, Twitter data, social media monitoring data, web analytics data, and any other social source that you're involved with. The solution to this problem is a means to bring all the data together into a single social media analytics tool where you can analyze each social channel individually, as well as analyze across channels to uncover a true holistic social media view. A social media analy...